Sam M. Reynoso

AVEVA is a global leader in industrial software, serving customers across energy, manufacturing, utilities, and other asset-intensive industries. Served as Enterprise Architecture authority across ARB, CAB, and Technical Steering Committees, governing solution designs, integration standards, and stage-gate approvals for initiatives spanning U.S., EMEA, India, and APAC operations. Maintained and evolved the TOGAF-aligned EA framework across business, application, data, and technology domains. Oversaw integration architecture across enterprise SaaS platforms including Salesforce, Workday, Marketo, and ERP systems, reviewing designs on Boomi and MuleSoft for security controls, scalability, and standards compliance. Supported data protection, trade restriction compliance, and internal controls while advising leadership on cloud modernization, AI adoption, and long-term architecture strategy.

• Applied Gartner's TIME framework to assess department-level application portfolios, recommending investment, migration, and retirement decisions that removed low-value applications, reduced redundancy, and lowered technical debt across the enterprise.
• Developed a multi-year post-acquisition modernization roadmap, consolidating Salesforce, Marketo, Workday, and other OSIsoft platforms into standardized AVEVA systems. This improved global integrations, reduced long-term costs, and strengthened cross-regional collaboration.
• Served as EA approval authority at PMO stage gates, formally reviewing solution designs for scalability, security alignment, integration standards, and architectural compliance prior to project progression (tracked and documented in Workfront).
• Maintained and evolved the TOGAF-aligned Enterprise Architecture framework, producing as-is/to-be models, architecture decision records (ADRs), solution design guidelines, and application and integration catalogs. Published these artifacts to a company-wide SharePoint repository, improving transparency, enabling reuse, and giving leadership a trusted foundation for strategic technology decisions across business, application, data, and technology domains.
• Co-authored AVEVA's first global AI usage policy and developed an EU AI Act-aligned risk classification framework to assess enterprise AI applications. Led a structured Microsoft 365 Copilot evaluation — deploying Viva Insights, integrating usage data with Power BI, and managing a 300-user pilot to give executives the data needed to guide broader rollout decisions.

Led enterprise systems modernization at OSIsoft, managing a portfolio spanning CRM, ERP, and enterprise integration platforms. Played a central role in the migration from Microsoft Dynamics CRM to Salesforce, ensuring integration integrity, data continuity, and operational stability throughout the transition. Directed the re-architecture of a mission-critical licensing web service as part of the retirement of SAP's variant product configurator, preserving uninterrupted licensing operations for the company's flagship product during a major ERP transformation.

• Led a global compliance initiative implementing Akamai geolocation-based access controls to restrict public site traffic from OFAC-sanctioned regions, ensuring adherence to export control regulations and providing full audit traceability for governance reviews.
• Developed a custom C# utility to extract, archive, and relocate Microsoft CRM attachments to shared storage with SQL-based metadata mapping, preserving access to historical records and enabling clean decommissioning of legacy on-premises CRM infrastructure.
• Re-architected the licensing web service API and directed the rewrite of core SQL stored procedures to shift data dependencies from SAP's variant configurator to Salesforce, maintaining uninterrupted customer licensing operations throughout the ERP transformation.
• Designed solution architecture and oversaw implementation of a standardized certification management system, establishing auditable processes, ensuring regulatory compliance, and reducing operational risk.
• Established GitHub repository governance standards including branching strategies and code promotion workflows, improving development consistency and reducing production incidents caused by improper code promotion.

Led enterprise-wide change management strategy for OSIsoft's Workday implementation over a 7-month program, covering impacts to business processes, job roles, organizational structures, and supporting technology. Partnered with executive sponsors, business leaders, and a global systems integrator consulting team to drive workforce readiness and ensure go-live stability. Designed and executed a multi-channel adoption campaign spanning training materials, instructional videos, manager guides, and in-person events. Coached senior leaders and executives on their role as change sponsors, building visible organizational support for the transition.

• Delivered a full change management program for an enterprise Workday HRIS rollout, achieving go-live with no material business disruption across the organization.
• Designed and produced a multi-format training curriculum including role-based guides, pocket references, and promotional video content to accelerate workforce readiness ahead of go-live.
• Coached executives and senior leaders on change sponsorship, securing visible organizational support that reduced resistance and accelerated adoption across business units.

Designed and delivered full-stack enterprise applications and integrations in a predominantly Agile delivery environment, supporting the IT department across the full software development lifecycle. Developed ASP.NET web applications, RESTful web services, and database solutions while owning the Microsoft Dynamics CRM platform and managing its customizations and integrations. Collaborated directly with business stakeholders to translate requirements into scalable technical solutions.

• Developed RESTful API modules to support migration to a new ITSM platform, enabling seamless integration and minimizing operational downtime during the transition.
• Built and launched a partner solutions marketplace on the Ektron CMS platform, increasing third-party visibility and improving customer engagement.
• Owned the licensing engine for the company's flagship product and extended it with new features and defect resolutions, improving system stability and license accuracy.
• Served as platform owner for Microsoft Dynamics CRM, expanding capabilities and managing integrations to align with evolving business requirements across multiple departments.